Effective Date: May 13, 2025
Last Updated: May 13, 2025
At US Market Edge (https://usmarketedge.com/), your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website. We are committed to complying with applicable privacy laws in both the United States and Canada, including the Federal Trade Commission (FTC) guidelines, the Personal Information Protection and Electronic Documents Act (PIPEDA), and the Canadian Anti-Spam Legislation (CASL).
Who We Are
US Market Edge is operated from Canada and provides market insights, news, and analysis about the U.S. stock market. Although our audience is primarily U.S. – based, our data handling practices are governed by Canadian law, including PIPEDA and CASL.
Information We Collect
We collect two types of information:
a) Personal Information
Provided voluntarily when you:
- Subscribe to our newsletter
- Leave a comment
- Fill out a contact form
Examples: name, email address, and any information you include in messages to us.
b) Non-Personal Information
Automatically collected via cookies and analytics:
- IP address, browser type, device info, referring pages, time spent on the site
We use tools such as Google Analytics to gather this data for performance and usage insights.
How We Use Your Information
We use your information to:
- Send newsletters and market updates (only if you opt-in)
- Respond to your inquiries
- Improve website functionality and user experience
- Monitor site performance and detect security issues
- Display relevant ads and affiliate offers
We do not sell, rent, or share your personal data with third parties, except as required by law or in connection with trusted service providers (e.g., email delivery, analytics, advertising platforms).
Consent and CASL Compliance (Canada)
We comply with Canada’s Anti-Spam Legislation (CASL). By subscribing to our email list or contacting us, you provide express consent to receive communications from us. You may withdraw your consent and unsubscribe at any time using the “unsubscribe” link in our emails.
We keep a record of consent for all email subscribers, including the time and method of opt-in.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Personalize user experience
- Track visitor behavior and preferences
- Deliver targeted advertisements through platforms like Google AdSense
You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our site.
Affiliate and Advertising Disclosure
US Market Edge earns income through:
- Affiliate marketing: Some links on this site may be affiliate links. If you click and make a purchase or sign up, we may earn a commission – at no additional cost to you.
- Google AdSense: We display contextual ads provided by Google and its partners. These ads may use cookies to serve relevant content.
- Sponsored content: Occasionally, we may publish sponsored articles, clearly marked as such.
We follow FTC guidelines and clearly disclose all paid or sponsored content.
Data Storage and Cross-Border Transfers
Your information may be stored and processed in the United States, Canada, or other jurisdictions where our third-party service providers operate. By using our site, you consent to the transfer of your information across borders, including to countries that may have different data protection laws.
Your Rights
Depending on your location, you may have the right to:
- Request access to your personal data
- Correct or delete your information
- Withdraw consent to marketing
- Request data portability (under GDPR)
To exercise your rights, please contact us using the details below.
Data Security
We use appropriate security measures (encryption, limited access, secure servers) to protect your personal data. However, no system is 100% secure. We cannot guarantee absolute security and encourage you to exercise caution when sharing personal information online.
Children’s Privacy
US Market Edge is not intended for individuals under the age of 13. We do not knowingly collect personal information from minors. If we become aware that such information has been collected, we will delete it promptly.
Third-Party Services
We work with trusted third parties to help operate our site and deliver services:
- Google Analytics
- Google AdSense
- Email marketing providers (e.g., Mailchimp, ConvertKit)
These third parties may collect data in accordance with their own privacy policies. We encourage users to review those policies before using the services through our site.
Updates to This Policy
This Privacy Policy may be updated periodically to reflect changes in technology, regulations, or our practices. We will post any changes on this page with an updated “Last Updated” date.
Contact Us
If you have any questions about this Privacy Policy or your data, please reach out to us:
Email: contact@usmarketedge.com